As part of an ongoing project I was asked to create a tag line (positioning) for Kumara Fusion. Combining the iconic Kiwi super food, Beauregard Kumara, with just a few, natural, NZ-grown ingredients, and European flair, these producers created Kumara Fusion. It's really delicious. :)
I combined the health benefits of this product with the fact that Kumara (or Sweet Potato) is literally a root vegetable, to create: The Root of Goodness.
Client and Design: BrandHub NZ