Star Insurance Specialists Brand Development

Branding, Naming, Strategy and Copywriting for major insurance company

This was a major brand re-development project for an insurance company that has a quarter of New Zealand's vehicles on its books. I was engaged to handle brand strategy, which included a research project where I spoke directly to a good number of their customers, copywriting of all content, and naming for the parent company and revised products lineup (which came out of the strategy). 

I worked alongside the team at Intuit Creative in Auckland who did an excellent job with brand development (as you can see). This project also included further print and digital work, as well as advertising and direct marketing campaigns. 
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